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Three-Peat Trademark - The Long Game
This article from the NY Times by Adeel Hassan really summarizes coach Pat Rileys summarizes a possibly accidental way to get some...
Alternative trademarks- scent
Imagine trying to trademark a color. Difficult, right? Now, think about what it would take to trademark a smell. While technically...
Taco Bell trying to cancel "Taco Tuesday"
May 16, 2023 - Economy & Business - Fast-food giant Taco Bell filed legal petitions to “liberate” the trademark “Taco Tuesday” that a...
USPTO Now Issues Digital Certificates
The USPTO will no longer send physical trademark registrations as of May 24, 2022. "Over the years, many of our customers indicated...
Luxury fakes are more popular than the originals? Not great for the brands.
From www.thecut.com. Lisa, a 38-year-old Manhattan woman, has this super rich friend. She has a massive Birkin collection, a $10...
Wordle- the new obsession
If you have not tried Wordle its worth a view. There have been a lot of clones of this popular game and Apple has been scrambling to...
SWIMSOUP a Panera pivot or brilliant branding?
Panera's new line of swimsuits is on brand. https://swimsoups.com/ July is officially the hottest month of the year for most of the...
Celebrity Endorsement We Are Watching
"A champagne brand that partnered with Drake is suing the liquor store chain Total Wine, alleging that the retailer tanked their brand...


USPTO director's email to staff regarding Capital events.
The US Patent and Trademark Office (USPTO) is located close to the the Capitol. The email from USPTO director Andrei lancu on the day...
Fighting for Fire Cider
'Fire Cider Three' Receive Award for Trademark Infringement Lawsuit Victory to Keep 'Fire Cider' Generic (found on www.truhavn.com) In...
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